Whether you’re building a brand
system, shaping a creative team,
or exploring motion-led
storytelling, I’d love to connect.
kusmenko.amber@gmail.com
@amber-kusmenko on LinkedIn
I’m a Creative Director working across brand, product, and storytelling. I lead multidisciplinary teams to turn complex ideas into clear, compelling creative—from early strategy and concept through execution. My background in motion gives me a particular interest in how brands behave, evolve, and connect with people across every touchpoint.
I’ve led motion and brand initiatives for global tech companies and independent studios. I’ve found the strongest work comes from pairing clear strategy with genuine care for the team making it.
I lead with clarity — about the intent behind the work, the story we're telling, and the process to get it done.
My role is to give teams the structure and direction they need to do their best work: aligning cross-functional partners, defining systems, and raising the bar for craft.
I focus on:
• creating frameworks instead of micromanaging
• aligning product, brand, and marketing into a shared story
• giving precise, strategic creative direction
• building environments where teams feel supported and can do their best work
Selected Clients
Airbnb
Amazon
Apple
BBC
Budweiser
Discovery
National Geographic
Netflix
Samsung
Showtime Network
Target
Toyota
Verizon
VICE
Selected Collaborations
Gretel
Sibling Rivalry
Brand New School
1st Ave Machine
ODD NY
Perception
Digital Kitchen
Trollbäck + Company
Eyeball