Whether you’re building a brand
system, shaping a creative team,
or exploring motion-led
storytelling, I’d love to connect.
kusmenko.amber@gmail.com
@amber-kusmenko on LinkedIn
I’m a Creative Director specializing in motion-led brand systems, currently shaping motion strategy at Airbnb. I work across brand, product, and marketing to build frameworks that make complex narratives feel clear and emotionally resonant.
My work sits at the intersection of systems thinking and storytelling. I partner closely with cross-functional leaders to ensure what we create is meaningful as well as scalable across every surface.
Before Airbnb, I led motion and brand initiatives for global tech companies and independent studios, developing a reputation for blending empathy, rigor, and strategic clarity.
Based in the Hudson Valley, I bring a grounded, human sensibility to creative leadership.
I lead with clarity—of intent, narrative, and process.
My role is to give teams the structure and direction they need to do their best work: aligning cross-functional partners, defining systems, and raising the bar for craft.
I focus on:
• creating frameworks instead of micromanaging
• aligning product, brand, and marketing into a shared story
• giving precise, strategic creative direction
• building environments where teams feel supported and can do their best work
Selected Clients
Airbnb
Amazon
Apple
BBC
Budweiser
Discovery
National Geographic
Netflix
Samsung
Showtime Network
Target
Toyota
Verizon
VICE
Selected Collaborations
Gretel
Sibling Rivalry
Brand New School
1st Ave Machine
ODD NY
Perception
Digital Kitchen
Trollbäck + Company
Eyeball