Airbnb’s largest product release in years required a motion system that could bring clarity and coherence across interactive, social, and keynote storytelling surfaces.
I led the development and execution of motion behaviors used across launch pages, keynote content, product demos, and social—creating a shared system that helped teams communicate complex ideas more clearly and consistently.
The work established a unified motion language across formats and contributed to one of Airbnb’s most visible launches.
65M+ impressions · 3M YouTube views · record-high host sign-ups