For a series of social launch spots, we needed to create visually distinctive work within tight timelines and production constraints.
I led the development of a creative approach that combined AI-generated imagery with a traditional motion pipeline—using emerging tools not as a shortcut, but as a way to expand what was creatively possible within the scope.
Working closely with design, we shaped concepts that felt dimensional, playful, and grounded in Airbnb’s visual language, then refined them through retouching, compositing, and motion design to meet craft standards.
The result was a set of elevated social assets that felt fresh and distinctive, while also establishing a practical framework for how AI could be used effectively in future work.
7.5% engagement rate on LinkedIn · ~3.75× above platform benchmark (~2%) · Top-performing brand post (internal benchmark)