Airbnb’s marketing teams lacked consolidated brand guidelines, leading to subjective feedback and inconsistent work across surfaces and regions.
I led the development of the motion section of the Brand Hub—defining core principles, codifying signature behaviors, and creating a practical toolkit that tied motion back to brand meaning.
The work established a clear, scalable framework that helped teams and partners create more consistent, on-brand motion while reducing ambiguity in reviews.
Reduced ambiguity · Faster approvals · More consistent global output