National Geographic Network Rebrand by Gretel
My Role: Lead AnimatorGretel revamped National Geographic’s entire brand identity, all the way from strategy and tagline to magazine, digital, and on-air implementation.
National Geographic’s explorer ethos, since 1888, has been manifested through visual storytelling. Their magazine has always been about stunning photography, and Gretel’s solution to bringing the Network identity back to National Geographic’s more cinematic and premium roots (after a detour into reality television) was to have beautiful footage as its centerpiece.
The iconic National Geographice frame is used as a building block. As the background footage assembles, the pieces are made up of the frame shape.
The “index” in the foreground (a line of text, coordinates, temperatures, etc. that calls to mind National Graphic’s scientific explorer legacy) motivates the assembly of the background image in 3D space.
The system is robust enough to allow for lock-ups with 2 featured pieces of footage.
The “index” can accommodate 1, 2, or 3 lines of text.
The “index” can accommodate 1, 2, or 3 lines of text.