IFC Network Refresh by Gretel
My Role: Animation & ToolkittingIn 2018 IFC decided it was time for a visual refresh. One that maintained their “slightly off” mentality but with a whole new bag of animation tricks. (Gretel is also the originator of IFC’s 2014 rebrand, where the Independent Film Channel was redefined as a comedy network.)
Winner of Certificate of Typographic Excellence from Type Directors Club
Voted #3 by Promax BDA for top Network Rebrands of 2018
Recieved a rare glowing review from Brand New
Credits:
Greg Hahn, Executive Creative Director
Ryan Moore, Creative Director
David Chun & Adam Brandon, Art Directors
Brandon Kennedy, Lead Animator & Designer
Amber Kusmenko, Animator
Nick Miller, Animator & Designer
Johannes Geier, Animator
Larissa Marquez, Head of Production
Haley Klatzkin, Producer